Dr. Lori Wieters
Achiever, Ideation, Maximizer, Realtor, and Strategic
The Wi2 Co-Lab was the brainchild of Dr. Lori Wieters and her daughter, Kaleigh Williams. In 2010, Dr. Lori Wieters, who is an Industrial/Organizational Psychologist, was building her private practice. In 2016, her practice was thriving and she was running out of time in a day. In 2016, Kaleigh Williams joined the practice to share the load. Then, magic happened. Together, they grew another 30% year-over-year and were, again, running out of time in a day. It was evident that there had to be a different way of doing business that allowed them to leverage their expertise and the expertise of others who were helping them. In the new world of business we will be able to barter our time, share in the revenues, align expertise to the challenges, and have a community of practitioners who share ideas, tools, and write together. At the same time, Dr. Wieters was teaching in a doctoral program where she was teaching future Industrial/Organizational Psychologists. As she looked around the world of education, very few universities were offering internships and practicums where budding I/O Psychologists could practice their new skills.
A collaboration needed to be created between the students and the business expertise that was housed in the Wi2 Co-Lab. Therefore, when the Wi2 Co-Lab was conceived in 2018, it was built on two fundamental principles – serve our small and medium sized business communities through deep expertise provided by our community of practitioners and serve our doctoral learners who need to gather expertise in their disciplines, graduate with their degrees, and build their futures. Today, the Wi2 Co-Lab serves clients throughout the United States and are not segmented to one industry. We focus on getting the culture, structures, and people right, and the revenues follow. All businesses are a set of inputs and outputs. What is done between those two ends of the continuum makes the business unique. We work hard to ensure you get the personalized service that respects where you have been, understands where you are at today, and explores where you want to go. This deep analysis helps us provide a customized way forward, bridging the business into a sustainable future.
Dr. Lori Wieters